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There is a special meaning in the three Adidas logos respectively. The clove logo representing a blooming flower is the idea shared by most of people. The reason lies in its shape. And its meaning was distorted by the people as the symbol of the Olympic spirit.The creative director is known as black magician. It is him to enable the traditional sporting adidas shoes for men brand, Adidas, to leap on the Fashion magazine and from then on sporting clothes began to appear on the solemn occasions.
Because of Adidas sports style designed by Yohji Yamamoto, the firm position of Y-3 series produced. The Y-3 group company operated and managed the sports style division of Adidas in terms of management structure of the company. In terms of design in Adidas Sports Style Division, Yohji Yamamoto took the position of designing director. The connection between Adidas and Yohji Yamamoto design studio was in charge by Michel who is the art director of the Adidas group company.